Top 10 Tips for Data Analysis to Ensure Your Research Life Easier!

While there is no "magic bullet" to make stats and data analysis easy to understand and helpful in our research, there are some things that you can do to avoid pitfalls and help things run smoothly. This top ten list offers a few of those things that I think you will find helpful!   

Look At Descriptive Statistics First

Many people try to put  the cart before the horse, so to speak, and take on complex analyzes  before they spend time examining the data from a basic perspective.  Often the  descriptive statistics provide CRITICAL context for your  complex analysis, allowing them to be much more interpretable and clear  to understand.

   Trim Your Data Prior To Analysis, Making It Easier To Focus On Analysis

You  can either manually delete your unneeded variables (after saving your  data set as a separate set; see #8) or by using the "Define Variable  Sets" function (click here for a video tutorial about this).

   Never Perform Analysis On The Master Copy Of Your Data

In  general, there is nothing to be afraid of while doing analysis, as it is  very hard to actually "mess-up" your data while running analysis.  However, with that said, NEVER use your master copy.

Base Your Hypothesis In Theory, Not On A Hunch (Or On The Data)

There is nothing worse than trying to explain a statistical anomaly that isn't supported in the literature and may be found due to random error...

   Accept That You May Not Find "Significance"

Accept that you may not find "significance" and devote some time thinking about what that might mean (ahead of time). Sometimes the most interesting stories come from something that didn't happen, or a finding that didn't pan out!

Check Assumptions BEFORE You Analyze Your Data

Although this is a pain in the rear-end, this can save you a HUGE amount of time in the process of analysis, because violations of assumptions can cause some strange outcomes in the data that can then lead you to try to explain the strange finding that may not even be valid.

Carefully Select Your Analysis

Look it up, read blogs about it, ask your professor or call your friendly stats consultant. Whatever you need to do, be sure you are picking the appropriate analysis to answer your research questions, as it will save you a lot of headaches later.

Try To Remember That There Is NO SUCH THING AS "BAD RESULTS"

At the risk of sounding preachy, just let the stats tell your data's story. While this sounds easier said than done (and it is), it will save you a lot of work trying to "rationalize" a finding later or trying to make a result "fit" with your pre-conceived notion of the result.

Use Syntax To Automate Repetitive Analyzes

This can save you   TONS of time and decrease the likelihood of analysis errors, compared  to  running the analysis over-and-over again manually. I've posted a  FREE  video tutorial on how to use SPSS syntax on my Stats Videos page!

...and number one tip for data analysis is (drum roll)...

 Form Clear, Specific, And Concise Hypothesis BEFORE Analysis.

It  is much easier to test a theory if you know exactly what you expect to see happen (or not happen). This also helps to prevent so-called "data fishing expeditions", which carry with them a whole set of their own  problems and complications.